The Trademark Discovery

Automotive industry records indicate that Subaru officially submitted a trademark application for the name "Impreza TX" with the United States Patent and Trademark Office on June 9, 2026. While the automaker has declined to provide official commentary regarding the specific intent behind the filing, the registration has sparked widespread speculation among enthusiasts and industry analysts.


Potential for a New Performance Variant

Following the discontinuation of the STI model in 2022 and the transition of the WRX into a standalone vehicle, the current Impreza lineup remains relatively conservative. It features the standard 152-horsepower Sport trim and the more robust 180-horsepower RS variant. A "TX" model could serve as a strategic "middle ground" performance option.


Experts suggest that Subaru might utilize a detuned version of the 2.4-liter turbocharged boxer engine found in the WRX. Such a vehicle would likely include:

  • Standard all-wheel drive
  • Upgraded suspension tuning
  • Enhanced, aggressive exterior styling
  • A potential manual transmission option

This "parts bin" approach would allow Subaru to offer a more accessible performance hatchback, potentially serving as a successor to the beloved WRX hatchbacks that have been absent from the market for over ten years.


Could 'TX' Signify a Wagon?

Another theory is that the "TX" badge might point toward a new wagon variant. Industry observers have pointed to the potential for a model similar to the international-market Levorg Layback. Given Subaru's current focus on adventure-oriented vehicles and the success of its "Wilderness" branding, a slightly lifted, more rugged Impreza wagon could fill the gap for customers seeking more utility than a standard hatchback but with a smaller footprint than the current Outback.


What to Expect

While a trademark filing is not a formal confirmation of a production vehicle, it underscores Subaru's active interest in expanding its portfolio. Recently, company executives hinted at the debut of a new manual transmission hatchback by 2027, aimed at "affordable" enthusiast driving. Whether the Impreza TX becomes a sportier, turbo-powered hatch or an adventure-focused wagon remains to be seen, but the move aligns with the brand’s stated commitment to driver engagement and specialized market segments.