Sebastian Simonsson, a professional with over 25 years in auto visualization, used AI to transform the iconic Dodge Viper into a 'Shooting Brake' station wagon. The concept started as a sketch, which was then refined using AI tools to create a final, realistic rendering.
Simonsson describes his design philosophy as 'Lagom'—a Swedish term meaning 'not too much, not too little'—resulting in a clean, understated concept with subtle racing influences. He emphasizes that AI is merely a rendering tool for him, with all creative intent and decisions remaining his own.
The project has generated massive online engagement, with hundreds of thousands of likes and shares, catching the eye of notable industry figures and even former racing driver Jenson Button. This attention has led to serious discussions with partners who have racing experience, particularly with the Viper platform.
Simonsson reveals that meetings are now underway to explore the car's potential development, focusing on chassis, weight distribution, braking, and structural integrity. While acknowledging the controversy around AI in design, the overwhelmingly positive response suggests this virtual concept might one day become a reality on the road.