Xiaomi made a dramatic entry into China's electric vehicle market two years ago with its ambitious SU7 sedan. The car, known for its sleek design, speed, and advanced software, quickly rivaled the Tesla Model 3, with over 381,000 units delivered by February.
This success was marred by fatal accidents. In March 2025, an SU7 crash trapped and killed three students when electronic doors failed. A similar tragedy occurred in Chengdu in October 2025, where a driver died trapped in a burning vehicle, prompting new safety regulations.
In response, Xiaomi has established a dedicated safety advisory committee. The company plans to hold regular, structured meetings with car owners, media, and independent experts to create a feedback loop focused on vehicle safety. The first meeting is scheduled for the first half of this year.
This move represents a shift towards proactive transparency. Xiaomi's upcoming upgraded SU7, launching in April, will include a backup power supply for doors. The company is betting that open dialogue and listening to critics will be crucial for rebuilding trust and ensuring safety is a visible priority.