Expanding Sustainable Practices in Vehicle Disposal
Force Motors, a prominent Indian automotive manufacturer, has officially partnered with Rosmerta Auto Recycling. This strategic initiative is designed to provide the company's customers with streamlined access to authorized vehicle scrapping services.
The collaboration will launch in the Delhi-National Capital Region (NCR). Following this initial phase, both companies intend to evaluate similar collaborative opportunities across other regions of India to broaden the reach of certified end-of-life vehicle processing facilities.
Streamlined Scrapping Process
Through this partnership, qualifying vehicle owners can utilize Rosmerta’s registered vehicle scrapping facilities (RVSF). The comprehensive process at these sites includes:
- Thorough documentation verification
- Environmental depollution procedures
- Safe dismantling of vehicles
Furthermore, the facility is equipped to identify and recover recyclable materials efficiently. It will also handle all necessary administrative requirements, including the issuance of official scrapping documentation and the Certificate of Deposit, wherever applicable.
Commitment to Sustainability
This move aligns with a memorandum of understanding previously signed by Force Motors and the Ministry of Road Transport and Highways (MoRTH), aimed at bolstering the Commercial Vehicle Replacement Scheme. Regarding the initiative, the company stated:
«By encouraging responsible disposal and the recovery of recyclable materials from end-of-life vehicles, the Company aims to extend its sustainability approach beyond its manufacturing operations and support more responsible practices across the vehicle lifecycle.»
Rosmerta Recycling operates a high-capacity facility located in Manesar, Haryana. According to their specifications, the site is capable of handling the recycling and dismantling of over 6,000 end-of-life (ELV), total loss, and accident-damaged vehicles every month.
A Holistic Approach to Manufacturing
Prasan Firodia, Managing Director of Force Motors, emphasized that the company’s responsibility continues long after a vehicle is sold. He noted: «As a responsible vehicle manufacturer, we believe our role extends beyond building and delivering vehicles. How a vehicle is managed at the end of its useful life matters too. Through this initiative, we want to encourage responsible scrappage and the recovery of valuable materials, while making it easier for our customers to choose authorised disposal channels.»
Founded in 1958, Force Motors currently operates five manufacturing plants throughout India, with a workforce exceeding 10,000 employees.