5 Trucks That Hold Their Value and 5 That Depreciate Quickly

The Dynamics of Pickup Truck Depreciation

Modern pickup trucks have evolved significantly, offering the same level of innovation and comfort as smaller passenger vehicles. Beyond their daily utility for hauling and towing, trucks generally exhibit superior long-term value retention compared to standard cars. Their rugged build quality and versatility ensure that even older models remain relevant and functional for used-car buyers.

However, depreciation rates vary wildly across the segment. While some trucks are known for holding their value, others see their market worth plummet shortly after purchase.

Top Models That Hold Their Value

1. Toyota Tacoma: As the leader in the mid-size segment for over two decades, the Tacoma remains the gold standard for resale value. With a starting price of $34,040, it is highly accessible. Market data indicates it retains value better than almost any other vehicle, with estimated five-year depreciation figures ranging between 22% and 37%.

2. Toyota Tundra: Renowned for extreme durability, the Tundra has even gained legendary status for models reaching over 1 million miles. Despite some past engine challenges, recent models have seen a resurgence in reliability scores. It consistently wins awards for resale value, with depreciation estimated between 26% and 38%.

3. Ford Ranger: Following its 2024 redesign, the Ranger has become a fierce competitor. It remains one of the best mid-size options for retaining value, with five-year depreciation hovering around 28% according to some analysts.

4. GMC Canyon: Positioned as an upscale alternative to the Chevrolet Colorado, the Canyon commands a higher price tag but excels in value retention. It boasts impressive reliability and maintains a five-year depreciation rate of approximately 37% to 44%.

5. Ford Maverick: As a compact truck with a highly efficient hybrid powertrain, the Maverick has seen overwhelming demand since its reintroduction. Its popularity and scarcity in the used market contribute to strong value retention, with depreciation estimates falling between 38% and 39%.

Models That Lose Value Fastest

1. Chevrolet Colorado: Despite its competitive pricing, the Colorado suffers from a weaker reputation for resale value compared to its Toyota counterparts. Analysts suggest a five-year depreciation rate between 43.8% and 48%.

2. Ram 1500: While the Ram 1500 offers a generous powertrain warranty, its reliability data and market perception have led to steeper depreciation. Estimates suggest a five-year loss of value between 50% and 52.5%.

3. Ford F-150: As the best-selling vehicle in the U.S., the sheer volume of F-150s, particularly those originating from commercial fleets, floods the used market. This high supply impacts resale prices, leading to a five-year depreciation of roughly 47.5% to 50%.

4. GMC Sierra 1500: Aggressive new-car incentives and discounts offered by the manufacturer create downward pressure on the used market. Buyers expecting high discounts on new models adjust their expectations for used units, resulting in a five-year depreciation of 43% to 50.3%.

5. Chevrolet Silverado 1500: Similar to the F-150, the Silverado's affordability and massive production volume contribute to its rapid depreciation. With a large number of units entering the resale market annually, it faces a five-year value loss of 43% to 48.2%.

Methodology

To determine these rankings, we calculated the average five-year depreciation data from both CarEdge and KBB. Trucks that lost 41% or less were classified as value-holders, while those exceeding 45% were identified as fast-depreciating.